We create learning content products on auto pilot. When we enter the information product business we just automatically start to create them. One after another after another.
But we never stop to wonder why? Why should we create new products? What's the benefit we're going to get from creating new products?
Now Products
In this article I'm going to give you 3 major benefits you get by creating a new product.
1. Can't make any money with only one product.
It's well known that if you want to make any money over the internet you need to have your own product. You can't just sell someone else's product. What isn't as well known is that you need more than one product in order to make a reasonable profit. Your customers hopefully will like your first product. If they do, then it's only natural that they will want to take more courses from you. They'll want a home study course. They'll want another book. It's important that you have these other products available to sell them or they are going to go elsewhere.
2. Increase your reputation and prove you know what you're talking about.
There's always the chance that your first digital product was luck. That the only reason you were able to create it was that it was an introductory level product. That maybe you really don't know as much as you think you do. The best way to overcome objections like this is to release a subsequent product. A product which explores the topic in more depth. Or which explores a portion of the topic in greater depth. Having multiple products on one topic will help to enhance your reputation. Will help to prove you aren't just a flash in the pan.
3. You make your customer service more efficient.
One wouldn't think at first that having more than one learning content product would make your customer service more efficient. After all you now have to support multiple products. Your customer service people need to be more aware of different solutions and deeper issues. But in fact, multiple products can make your customer service more efficient. The more products and courses you have available, the greater the likelihood that they will be able to say "We've got a product that addresses that exact problem. You can find it here." Not having to repeat the answer over and over can save your customer service considerable time. A simple FAQ might do the same thing. However, a FAQ will always leave some questions outstanding. Having a product means that you can answer more problems to a greater depth. Which means that you'll have fewer problems outstanding.
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